What is Search Engine Optimization or SEO?

SEO stands for Search Engine Optimization. SEO is a process of optimizing your website to be ranked higher in the search engines like Google or Yahoo and thereby increasing the visibility of your site. SEO is a little science and a little art too. With a SEO campaign implemented successfully you will get a bigger flow of visitors to your site and they will be the free visitors also. Getting a steady flow of free vistors to your site is like bread and butter for your site. That's why there are so many companies these days providing SEO services, because your success mostly depends on free traffic from search engines like Google.

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SEO can be mainly divided into 2 types: On Page SEO and OFF Page SEO

On page SEO includes optimizing the contents of your web page like the title tag, meta description tag, the headings tags and the content of the web page. Off Page SEO refers to mainly to tactics such as building back links to your site and social bookmarking.

Here we are giving a few SEO Tips that should always be kept in mind. Now a days majority of the internet users use Google for searching the web. So we are mainly focusing on Google.

Top 10 SEO Tips -

1. Content is the King - When it comes to search engines, content is still the King, especially with Google. The best way to driving free traffic from Google, is to write meaningful, unique, engaging and informative content for your website. Google likes content and if the content is useful and original then the site will surely rank higher on Google SERPs. Also the quantity of information is important. Keep the amount of words per page to upto 500 to 600 words otherwise it may be considered thin. So the first and in our opinion the most important factor to rank well is creating enough unique and informative content. If your site has original content then no matter what Google or other search engines will find you. So while writing content for your site, forget about the search engines and focus on how visitors to your site will be benefitted by it. If it proves useful to the visitors, then search engines will definitely rank it higher.

2. Link Building- OFF Page SEO - Link building has been a crucial SEO factor from very long and it will remain the same for at least the near future. What is link building or back links? Link building or getting back links simply means getting links from other sites that direct to your main domain or any other pages on your website. Google robots are continuously crawling the world wide web. And while crawling a website they come across a link to other website or webpage, then they crawl that webpage also. Thus more the number of domains pointing to your website more the chances of getting your site indexed by Google or other search robots. Also the more links a webpage has more it signifies that concerned page is popular, useful or informative to the visitors. So links continue to be the major or perhaps we can say the the number 1 OFF Page SEO factor which affects the ranking of a site greatly.

So.. more the links you can get, the better. But point to notice is that more the links from a page that is relevant to the topic of your website, more the important they are. Also the Age and Page Rank of the linking domain is important. So a few backlinks from relevant and high page rank sites can be worth hundreds from irrelevant ones. Also the development of backlinks should look natural. If a new site gets hundreds of back links overnight then it may be considered spammy.

See More info on how to create backlins naturally?

3. G Plus followers and Facebook Likes - Search Engines are giving more and more importance to likes from social networking sites these days. So more the number of facebook or G plus likes a page has more it will rank better. Because of this many companies have formed who are selling the Facebook or G plus likes for a few dollars. But don't consider them because this kind of behaviour can be easily detected by the complex search engine algorithms. So try to develop Facebook likes or G Plus followers the natural way by putting a like button on every post or page of your site. If the visitors find it useful they will share the same on their own.

4. Using the Title Tag - Optimizing the title tag of your web page is an important part of on page seo. Your title should be relevant, keyword rich and should describe the web page. Because search engines look upto the title tag first to find out what the page is about. So the title tag is where you can score a lot of SEO points. Also the title should not be too long or too short. Ideally it should be about 6 words. Less than that can be considered inadequate and more can be considered spammy. Also the title should be unique for each page on your website. Don't give similar titles to all the pages of your web site.

5. Using the Headings Tags - Another piece of information Search Engines use to find more about a web page is the Headings tags like <&it;h1>, <&it;h2> or <&it;h3>. So use the headings tags to describe what your web page is about. The <&it;h1> tag should be present only once and before <&it;h2> and <&it;h3> tags. The <&it;h2> tag should also be present on your web page. Also try to include keywords in the headings tag. Use of appropriate and keyword rich headings can drive a lot of free traffic to your web site.

6. Use meta description tags - Use the meta description tag to describe a web page. meta description is the little snippet that appears below the url of your web page on the search engines result pages. If a meta description tag is not found then google uses some other relevant text on your web page. But it is useful to include a meta tag. It may or may not make your site rank higher, but a good, catchy and descriptive meta tag can result in obtaining more user clicks on a search page. meta description tag should be present and different for all the pages of your website. It should normally be upto 130 characters long.

7. Using keywords in the URL - The URL of your website should be search engine friendly. So when possible use the keywords that you are targeting in the URL of your web page. Using the keywords in the URL will not harm your site and may benefit. But avoid using too many of them as it may be considered spammy by the search engines.

8. Using CSS for styling - All the styling of your site should be done using CSS files only. Using CSS site wide implies that your site will provide a good surfing experience to your visitors. Inline styling may not provide a consistent user experience. So search engines do give preference to sites who use CSS files for all their styling.

9. Using Google Analytics - Create a Google Analytics account and register your site with it. You will be provided a javascript code that you can add to every web page on your site that you want to track. After it use the Google Analytics to find out information about your site visitors like the country wise visits, city wise visits, the age and sex of the visitors, number of pages visited, bounce rate, average time spent on your site, free- organic Vs. paid visits, the search queries that triggered a click on to your site and much more. So adding Google Analytics to your page code is an indispensible step to SEO for your site. Google Analytics will give you a thorough insight as to where you can improve visitors flow to your site.

10. Improving the Loading Time - Check the loading time of your web page using any of the SEO addons. Higher loading time may result in visitors leaving your site. You can minimize the loading time by reducing the size of images or graphics on your web page. Also as much as possible reduce the use of flash animations.

So... These are the Top 10 SEO Tips. Hope you find it useful and may it help your site to rank better.